Royalty Crossing

Crossing Currents Blog

Royalty Crossing is Prince Edward Island’s premier shopping destination! With over 60 stores and services, it offers a vibrant mix of local businesses, national retailers, and essential services – all in one convenient location. Whether you're shopping for the latest trends, grabbing everyday essentials, or enjoying great food in our new modern food hall, there's something for everyone. Royalty Crossing is where community and convenience, come together.

Ask anyone in Charlottetown where&nbsp;they’re&nbsp;most likely to run into someone they know, and Royalty Crossing will be high on the list.&nbsp;It’s&nbsp;right up there with the grocery store and the post office - except here,&nbsp;you’re&nbsp;far more likely to be caught pretending you&nbsp;didn’t&nbsp;see someone until&nbsp;it’s&nbsp;too late.&nbsp; Royalty Crossing has quietly become one of the city’s unofficial meeting places. You&nbsp;don’t&nbsp;need an invitation or a reason. People come for a few essentials, but they stay because&nbsp;they’ve&nbsp;run into&nbsp;three&nbsp;people they know and&nbsp;now&nbsp;they’re&nbsp;behind schedule anyway. On PEI, leaving the house without bumping into someone you recognize is ambitious at best.&nbsp; For many locals, the mall feels like neutral territory. You can be dressed properly or halfway through a “just running errands” outfit - no judgement either way. Chances are, the person&nbsp;you’re&nbsp;talking to is also in sneakers, a jacket they grabbed off the chair, and fully unprepared for a 15-minute catch-up.&nbsp; It’s&nbsp;also one of the few places where everyone ends up, regardless of age or stage of life. Students killing time, parents&nbsp;attempting&nbsp;to multitask, retirees doing&nbsp;their daily rounds with a cheery “Good Morning!” when&nbsp;you&nbsp;pass them in the halls.&nbsp;You’ll&nbsp;hear conversations about weather, road conditions,&nbsp;who’s&nbsp;related to who, and whether you “still live out that way.”&nbsp; And&nbsp;let’s&nbsp;be honest&nbsp;-&nbsp;Royalty Crossing is prime territory for the classic PEI conversation starter:&nbsp;“Who’s&nbsp;yer&nbsp;fadder?”&nbsp;Whether&nbsp;you’ve&nbsp;lived here forever or moved here years ago, someone will eventually connect you to a cousin, a neighbour, or a person they once worked with in 1988.&nbsp; There’s comfort in knowing exactly how the visit will go. You know where to park, which entrance you prefer, and which route avoids making eye contact if&nbsp;you’re&nbsp;not feeling particularly social that day. And yet, somehow, you still end up chatting in the middle of the walkway.&nbsp; Royalty Crossing&nbsp;isn’t&nbsp;just a place to shop.&nbsp;It’s&nbsp;where errands take twice as long, conversations happen unexpectedly, and you leave with more than you planned&nbsp;-&nbsp;sometimes&nbsp;purchases, sometimes just updates on people you&nbsp;haven’t&nbsp;seen in a while.&nbsp; On PEI,&nbsp;that’s&nbsp;just how it works.&nbsp;And we&nbsp;wouldn’t&nbsp;have it any other way.&nbsp;

The Unofficial Meeting Place: Why Royalty Crossing Always Feels Familiar

You might think&nbsp;you’re&nbsp;just running errands or killing time, but the truth is, everyone has a favourite store at Royalty Crossing. The one you&nbsp;just happen&nbsp;to walk past. The one you check first. And yes&nbsp;-&nbsp;it&nbsp;probably says&nbsp;a lot about you.&nbsp; If Winners is your go-to,&nbsp;you’re&nbsp;a deal-hunter at heart. You love the thrill of the find and&nbsp;don’t&nbsp;mind a little digging if it means walking away with something great at a better price.&nbsp;You’ve&nbsp;mastered the art of saying,&nbsp;“I wasn’t planning on buying anything,”&nbsp;while carrying a full bag. Friends secretly admire your ability to spot quality from a mile away.&nbsp; Maybe H&amp;M&nbsp;pulls you in instead. You like staying current without overthinking it.&nbsp;You’re&nbsp;organized, season-aware, and already planning outfits for weather that&nbsp;hasn’t&nbsp;arrived yet. You usually go in with a plan&nbsp;-&nbsp;but somehow leave with a few extra pieces because they just&nbsp;made sense.&nbsp; If you spend most of your time at&nbsp;SportChek,&nbsp;you’re&nbsp;practical and always moving. You believe good footwear matters, comfort is non-negotiable, and clothes should keep up with your lifestyle. Whether&nbsp;you’re&nbsp;working&nbsp;out or just dressing like you could at any moment, you appreciate gear that lasts.&nbsp; Then there are the Showcase shoppers&nbsp;-&nbsp;the ones who love a good laugh and an even better gift.&nbsp;You’re&nbsp;spontaneous, curious, and&nbsp;probably the&nbsp;person everyone counts on when a birthday sneaks up unexpectedly. You see fun where others see clutter, and you never underestimate the power of a novelty item.&nbsp; Urban Planet fans tend to be confident and expressive. You enjoy experimenting with style, switching things up, and trying trends without taking fashion too seriously. For you, getting dressed is part creativity, part mood&nbsp;-&nbsp;and always a little fun.&nbsp; And if your favourite stop&nbsp;isn’t&nbsp;a store at all but Cineplex,&nbsp;you’re&nbsp;more about experiences than things.&nbsp;You’re&nbsp;the planner of movie nights, the spontaneous “let’s go now” type, and you know exactly which snack combo hits best. Shopping is optional&nbsp;-&nbsp;popcorn is not.&nbsp; At the end of the day, Royalty Crossing works because it has a place for everyone — whether&nbsp;you’re&nbsp;there for deals, trends, comfort, entertainment, or just a quick wander.&nbsp; So,&nbsp;be honest… which store do you always end up at first?&nbsp;

What Your Favourite Royalty Crossing Store Says About You

If&nbsp;you’re&nbsp;in Charlottetown and craving something sweet, Royalty Crossing is an&nbsp;unexpectedly perfect&nbsp;place to satisfy your sugary cravings. Whether&nbsp;you’re&nbsp;shopping, hanging out with friends, or just exploring, the mall has plenty of delicious stops that make a sweet treat tour&nbsp;totally worthwhile. From crêpes and gelato to milkshakes and candy,&nbsp;there’s&nbsp;something for every kind of sweet tooth.&nbsp; A must-visit is&nbsp;Bliss&nbsp;Crêpes&nbsp;N’&nbsp;Gelato.&nbsp;Any flavour of their crêpes&nbsp;is&nbsp;perfect to share or enjoy solo. If&nbsp;you’re&nbsp;more into frozen treats, their gelato comes in a variety of flavours, rich, creamy, and full of taste&nbsp;-&nbsp;ideal for a refreshing break in the middle of a busy mall day. The presentation alone makes it a treat&nbsp;you’ll&nbsp;want to photograph before digging in.&nbsp; For classic indulgence, Folk Fries surprises with rich, flavourful milkshakes that hit&nbsp;all&nbsp;the sweet spots. If&nbsp;you’re&nbsp;in the mood for a drinkable dessert, Foxy Fox is cozy and creative, serving flavoured drinks that feel like a treat all on their own—perfect for sipping while catching up with friends or warming up on&nbsp;a cold day.&nbsp; Finally,&nbsp;Showcase&nbsp;is a fun stop for grab-and-go candy, chocolate, and novelty treats. Whether&nbsp;you’re&nbsp;picking up a small snack for yourself or building a mini movie-night stash,&nbsp;it’s&nbsp;an easy way&nbsp;to satisfy a quick sugar craving while browsing the mall.&nbsp; The fun of a sweet treat tour at Royalty Crossing is trying a variety of options all in one trip. Start with a crêpe, grab a milkshake, sip a flavoured drink, and finish with candy&nbsp;-&nbsp;it’s&nbsp;a simple way&nbsp;to turn an ordinary mall visit into a full-on sweet adventure. With so many options in one convenient location,&nbsp;dessert lovers have plenty to explore. Next time&nbsp;you’re&nbsp;here, slow down, indulge, and make your own sweet memories&nbsp;-&nbsp;you deserve it.&nbsp;

Have a sugar craving that needs fixing? Check out our sweet treat tour to put those cravings to rest.

Sweet Treat Tour - Royalty Crossing Edition

The Evolution of Royalty Crossing&nbsp; Royalty Crossing has been a familiar landmark in Charlottetown for more than 50 years, growing and transforming alongside the community it serves. The mall first opened in 1974 as&nbsp;Towers Mall, named after its original anchor tenant, the Towers department store. From the start, it became a popular shopping destination for Islanders.&nbsp; A major expansion in 1990 introduced Empire Theatres, adding a new entertainment experience that attracted families, movie-goers, and visitors from across&nbsp;the&nbsp;island. Just a year later, the mall entered a period of&nbsp;significant change. The Towers brand was&nbsp;purchased&nbsp;by The Hudson’s Bay Company and converted into a Zellers, prompting&nbsp;the first&nbsp;name change&nbsp;– now the&nbsp;Charlottetown Mall.&nbsp;This period also included the property’s first major renovation, giving the centre a fresh, modernized look.&nbsp; The early 2000s saw further growth as new anchor stores&nbsp;- including Winners,&nbsp;SportChek, Dollarama, and&nbsp;Moores&nbsp;Clothing for Men&nbsp;-&nbsp;joined the mall. These additions broadened the shopping experience and helped shape the retail mix that many Islanders still recognize today.&nbsp; In 2013, Empire Theatres rebranded as&nbsp;Cineplex Cinemas, continuing the tradition of providing a quality entertainment experience. That same year, Zellers closed its&nbsp;doors,&nbsp;and the space was taken over by Target, creating a buzz of excitement in the community. Although Target closed in 2015, the space it occupied soon became an opportunity for future redevelopment and growth.&nbsp; A major milestone arrived in 2021 when the mall was&nbsp;purchased&nbsp;by Killam Apartment REIT and officially renamed&nbsp;to&nbsp;Royalty Crossing. With new ownership came a renewed vision for the property—one focused on modernizing the mall, enhancing the visitor experience, and expanding services for the community.&nbsp; Today, Royalty Crossing is experiencing an exciting wave of revitalization. Recent enhancements include the opening of a modern new food court with&nbsp;fresh new vendors, an expanded Winners store, refreshed interior spaces,&nbsp;additional&nbsp;seating areas, a welcoming Guest Services Desk, and the added convenience of Access PEI.&nbsp;This is only the beginning—many more updates and new features are on the way as we continue to elevate the shopping experience. Our malls&nbsp;history is one of growth, renewal, and community connection—and the next chapter promises to be its most exciting yet.&nbsp; Do you remember any of these changes? Share this post&nbsp;along with your favourite mall memory&nbsp;and tag us&nbsp;@wherepeishops&nbsp;on Instagram and&nbsp;Royalty Crossing&nbsp;on Facebook.&nbsp;We love seeing all the amazing moments made in our mall!&nbsp;

From Towers to Royalty Crossing - take a deep dive into the history of our mall.

The Evolution of Royalty Crossing

For Real Dough Some people dream of success. Others bake it - one indulgent cookie at a time.&nbsp;For&nbsp;Emily and Holly (the founders&nbsp;of&nbsp;For Real Dough), the dream of creating a “cookie empire” started long before the first batch left the oven. It was a running joke, a shared daydream, and a constant conversation between&nbsp;the two women. But beneath the laughter was a real ambition: to turn a passion for baking into something extraordinary.&nbsp;After attending culinary school and earning&nbsp;their&nbsp;Red Seal certifications,&nbsp;they&nbsp;had the training and the talent&nbsp;- they&nbsp;just needed the right moment. That moment arrived in the middle of the COVID pandemic, when the world felt uncertain. One of the women&nbsp;offered a simple,&nbsp;life-changing&nbsp;“Let’s do it.” And just like that, For Real Dough was born.&nbsp;The crown on their logo? A tribute to the empire&nbsp;they had&nbsp;always talked about—and the friend who helped make it real.&nbsp;Those early months were spent testing, tweaking, and perfecting every recipe from scratch. Nothing was borrowed, nothing duplicated. Every cookie on today’s menu was created in-house, crafted through countless rounds of trial, error, and taste-testing.&nbsp; What sets For Real Dough apart is its commitment to indulgence done&nbsp;right. The brand lives up to its name&nbsp;-&nbsp;using real, quality ingredients without shortcuts.&nbsp;We’re&nbsp;talking fresh fruit, real butter, house-made caramel, and everything baked from scratch.&nbsp;Emily’s&nbsp;professional training allowed her to develop every recipe with intention and skill, and to this day, the team still does everything themselves.&nbsp; Five years later, For Real Dough has grown from a quarantine-day idea into a thriving local business with a loyal fanbase - and that “cookie empire” dream suddenly feels a lot more real. Little by little,&nbsp;it’s&nbsp;coming to life… one indulgent cookie at a time. 🍪✨&nbsp;

Have you ever wanted to know how Emily and Holly of For Real Dough started their beloved business? Take a step into their lives and read all about them!

For Real Dough - Pop-up Spotlight

2025 has been a landmark year for Royalty Crossing, and we’re excited to look back on everything we’ve accomplished together. From major brand arrivals to community-focused partnerships and behind-the-scenes upgrades that elevate your shopping experience, this year has been all about evolution. And the best part? We’re only just getting started. <h2>Welcoming New Brands &amp; Experiences ...</h2> This year brought some incredible additions to the Royalty Crossing family - each one chosen to bring Islanders more of what they love, all in one place. ✨ lululemon - One of our most anticipated arrivals! Shoppers across PEI embraced this globally loved brand, and their launch marked a major milestone in raising our fashion landscape.🍕 Five Loaves Pizza - Bringing fresh flavours and artisanal pizza to the heart of the mall, quickly becoming a go-to foodie favourite.🥙 Mezza Lebanese Kitchen - Bright, bold, delicious. Mezza has added authentic Middle Eastern colour and culture to our dining mix.🎁 Gifted Rookies - A creative, fresh retail concept offering unique gifts, collectables and local inspiration for every occasion.✈️ Maritime Travel - Helping Islanders plan dream vacations with expert advice, right from within the mall.💙 PEI Alliance for Mental Wellbeing - Supporting community health and mental wellness with accessibility and care.💨 LungNSPEI - Strengthening our role as a community hub by welcoming vital health-focused services.🌱 The Growth Commons - A collaborative space encouraging entrepreneurship, creativity, and innovation - right here at Royalty Crossing. Each arrival has been carefully curated to reflect the changing needs of our guests and the continued growth of our Island community. <h2>Behind the Scenes: The Work You Don’t Always See ...</h2> A year of growth doesn’t happen by accident. It comes from immense planning, heavy lifting, and constant commitment from the teams working tirelessly behind the curtain. 2025 saw:<ul><li>Major construction and development planning</li><li>Upgrades to guest amenities</li><li>Strengthening partnerships with local organizations</li><li>The ongoing transformation of our retail mix</li><li>The creation of more dynamic guest experiences</li></ul> Every detail - from lighting layouts to tenant support to hosting events - has been handled with the goal of making Royalty Crossing the shopping destination for PEI. <h2>More Experiences, More Support: Introducing Our Guest Services Department ...</h2> We were thrilled this year to launch our dedicated Guest Services Department. Their mission: to ensure every visit is smooth, enjoyable, and memorable.Whether guests need directions, event info, wheelchair rentals, or a simple smile and warm welcome, our Guest Services team is now at the heart of the Royalty Crossing experience.And speaking of experiences… <h2>More Events &amp; Engagement Than Ever Before</h2>2025 was our most active year yet for community events, family programming, and interactive experiences. From seasonal celebrations to themed pop-ups to hands-on activities, we invited Islanders to create memories—not just run errands.Expect even more in 2026… we’re only ramping up. <h2>The Future Is Under Construction - Literally</h2>As big as 2025 has been, the future is shaping up to be even bigger. Right now, behind the construction walls, we’re preparing:Two new retailersTwo new eateriesA brand-new service facility And that’s just what we can tell you about today. With all of 2026 ahead, more announcements, expansions, and opportunities are on the way.Royalty Crossing’s evolution is far from over. We’re building the next chapter right now. <h1>Thank You, PEI</h1> This year, you shopped, supported, celebrated, and explored with us. And because of you, Royalty Crossing continues to grow as the Island’s premier shopping destination.Here’s to 2025 - the year of momentum.And here’s to 2026 - the year we go even further. Stay tuned. Stay excited. And stay connected. The best is truly yet to come.

A Year of Growth, Community & Big Momentum

Royalty Crossing: 2025 Year in Review 

Holiday Gift Guide – Royalty Crossing Style&nbsp; The holidays are officially here, and if&nbsp;you’re&nbsp;doing your gift shopping in Charlottetown, Royalty Crossing is one of the easiest places to cross everything off your list in one festive stop. With more than sixty shops and services, the mall offers a gift-finding experience&nbsp;that’s&nbsp;both fun and convenient.&nbsp; Fashion lovers can head straight to H&amp;M or Urban Planet to pick up trendy staples and seasonal must-haves. Claire’s is a popular stop for cute accessories, especially if&nbsp;you’re&nbsp;shopping for teens or need a handful of fun stocking stuffers. For the fitness&nbsp;and&nbsp;wellness fan in your life, lululemon delivers stylish activewear and yoga essentials, while SportChek is great for those who prefer gear, gadgets, and outdoor-ready apparel.&nbsp; Kids and the young-at-heart&nbsp;won’t&nbsp;be left out either. Showcase is packed with toys, novelty products, and fast&nbsp;trending items that always spark excitement. And if your gift list includes someone’s beloved pet, the Bone &amp; Biscuit location in the plaza offers premium treats, toys, and accessories&nbsp;-&nbsp;a thoughtful way to acknowledge four-legged family members.&nbsp; Homebodies and decor lovers will find plenty to browse at Winners, a go-to for cozy throws, candles, and home accents that feel personal but&nbsp;remain&nbsp;budget&nbsp;friendly. Stokes&nbsp;is&nbsp;also worth&nbsp;a visit for kitchen gifts and home essentials that are both useful and stylish.&nbsp; One of the highlights of holiday shopping at Royalty Crossing is the festive atmosphere. Our seasonal events - from&nbsp;Cookie&nbsp;Decorating to Breakfast With Santa&nbsp;- create a sense of community that transforms an ordinary shopping trip into a special holiday experience. Whether&nbsp;you’re&nbsp;strolling through the halls with family, enjoying a warm drink between stops, or simply taking in the decor, the mall feels especially welcoming this time of year.&nbsp;&nbsp; With its mix of big brands, local&nbsp;favourites, and cozy seasonal energy, Royalty Crossing offers plenty of ways to make your gift list feel less like a chore and more like a festive ritual. Whether&nbsp;you’re&nbsp;picking up a few thoughtful items or doing a full holiday haul,&nbsp;it’s&nbsp;easy to find something for every personality&nbsp;–&nbsp;fashion&nbsp;lovers, homebodies, kids, pets, and everyone in between.&nbsp;

Not sure where to shop this holiday season? Stop into Royalty Crossing and let all the worry melt away at this one-stop-shop location. 

Holiday Gift Guide - Royalty Crossing Style

<h3>Meet Emma MacDonald</h3> Say hello to Emma MacDonald, one of the bright and friendly faces here at Royalty Crossing! At just 20 years old, Emma brings a contagious enthusiasm and love for people to everything she does. Originally from Mount Stewart, she now calls Charlottetown home, where she lives with her partner and their two cats - affectionately known as “their sons,” Leo (after Leo Tolstoy) and Poe (after Edgar Allan Poe). Emma’s deep appreciation for literature and writing shines through in her personality. She’s endlessly fascinated by people and finds joy in observing the stories that unfold around her every day - a true lover of connection and community. Her journey at Royalty Crossing began in retail nearly four years ago, inspired by her grandmother, who has worked at Moore's for almost two decades. In fact, Emma grew up spending time in the mall’s break rooms, which makes her current role feel like coming full circle. She credits her grandmother for instilling in her both confidence and a passion for customer service. Known by her coworkers as bubbly, friendly, and outgoing, Emma’s always ready with a smile (and likely an iced white mocha from Foxy Fox Coffee House in hand). When she’s not working, you might find her baking up something delicious, her brownies and homemade breads are legendary among friends and family! Emma’s favorite mall spot? The stage area in the food court, where she loves to watch the sunshine (or even the rain) filter through the windows. She also enjoys browsing through Winners with her best friend, often accompanied by a fun drink and plenty of laughter. Her message to everyone at Royalty Crossing:“Never be afraid to stop and compliment or have a conversation with a stranger - one small interaction can make all the difference.” You can spot Emma by her blonde hair, tattoos, and that unmistakable big smile that brightens up any day!

Meet Emma!  With her bright smile, love of people, and passion for storytelling, Emma MacDonald brings warmth and energy to Royalty Crossing every day. From baking the perfect brownies to chatting with shoppers, Emma makes every moment a little brighter. Learn more about her journey, her inspiration, and the cats behind her literary side in our latest Meet the Team feature!

Meet Our Guest Services Team - Emma

<h3>Meet Miriam Moyse</h3> Miriam is a final-year MBA student at the University of Prince Edward Island (UPEI) with over five years of cross-functional experience spanning guest services, sales, customer service, retail, human resources, and marketing. Passionate about people, Miriam thrives on understanding their needs and finding creative ways to add value in every role she takes on.Drawn to Royalty Crossing for its welcoming and community-focused atmosphere, Miriam loves being part of a team that supports both shoppers and retailers. For her, the mall is more than just a shopping destination, it’s a place that brings people together and fosters meaningful connections every day. Known by her coworkers as friendly, professional, and a team player, Miriam approaches every interaction with warmth and positivity. You can usually spot her by her signature braids and bright smile! When she’s not busy helping others, you’ll likely find Miriam browsing through her favorite stores- Winners, H&amp;M, Eclipse, or Charm, with Winners holding a special place in her heart both as a former workplace and a go-to shopping spot. A fun fact about Miriam? She’s a blend of introvert and extrovert, adapting naturally to her environment and the people around her - something that makes her both relatable and versatile. Her message to everyone at Royalty Crossing is simple yet powerful: "Kindness and respect go a long way. Every interaction is an opportunity to make someone's day a little brighter. Be kind to all!"

Today, we’re shining the spotlight on Miriam Moyse, a friendly face you’ve likely seen around Royalty Crossing! As an MBA student with a passion for people, Miriam brings positivity, professionalism, and a big smile to every interaction. Find out what inspires her, her favorite mall spots, and why kindness is her go-to motto in our latest Meet the Team feature!

Meet Our Guest Services Team

In the heart of Charlottetown,&nbsp;Royalty Crossing&nbsp;takes pride in fostering a strong sense of community and connection - values we share with one of our newest and most anticipated additions,&nbsp;lululemon. While it’s a globally recognized brand, lululemon offers something truly unique: a welcoming space that celebrates mindfulness, movement, and balance. Within our halls, these values come to life and thrive. More Than ActivewearFounded in 1998 by Chip Wilson, lululemon began as a small design studio operating out of a yoga space in Vancouver’s Kitsilano neighbourhood. By November 2000, the first stand-alone store opened its doors, designed as a community hub for people passionate about wellness and healthy living.From the buttery-soft&nbsp;Align™ Leggings&nbsp;to the ever-cozy&nbsp;Scuba Hoodie, lululemon has become synonymous with elevated comfort and performance. Whether you’re taking a mid-day walk through&nbsp;Victoria Park&nbsp;or grabbing a latte from&nbsp;Foxy Fox Coffee House, Lululemon moves with you, seamlessly fitting into every part of your day. Experience It in PersonAt Royalty Crossing, we believe there’s something special about the in-person shopping experience. In collaboration with lululemon, we invite you to rediscover that joy. Feel the fabric, test the stretch, and find what truly moves with you. The knowledgeable, friendly staff bring a warm, guest-focused approach that perfectly complements the welcoming atmosphere of our mall. Each product reflects the easygoing yet active lifestyle that defines Island living, comfortable, confident, and effortlessly stylish. A Community of MovementHere’s to more than shopping, here’s to embracing a lifestyle that reflects balance, energy, and confidence. Step into&nbsp;lululemon&nbsp;at&nbsp;Royalty Crossing&nbsp;and step into a way of life that moves with you,&nbsp;Islander style. Visit&nbsp;<a href="http://www.royaltycrossing.ca/" rel="noopener noreferrer" target="_blank" style="color: inherit;">www.royaltycrossing.ca</a>&nbsp;for updates, promotions, and more!